Apple's annual event kicked off with the unveiling of the highly anticipated iPhone 17, featuring a 48mp main camera and 12mp 2x telephoto lens. The event also introduced updates to Apple's AirPods and Apple Watches, including the new Apple Watch Series 11 with expanded health features. The AirPods Pro 3 were announced to offer heart rate sensing, live translation services, and improved active noise cancellation. The event showcased the new features and design elements of the iPhone 17, Apple Watch Series 11, and AirPods Pro 3, with pre-orders available for the products. Apple's event also hinted at future releases, such as the iPhone Air and revamped Apple Watch line, expected to be unveiled in the coming years.